Creative Strategy
We're more than just designers – we're thinkers, strategizers, and consultants.
From the initial discovery meeting to the final deliverable, our leadership team at Pixel Bakery is all about strategizing the best way to deliver your message. Before any pre-production on a project begins, PB develops a communication strategy and creative brief based on a client's goals, pain points, and ideas.
Between a client's invaluable knowledge of their brand and our dedication to providing a homogeneous brand experience from start to finish, PB knows that a unifying theme that ties a project together is the key to a successful campaign.
Industries We Love Doing Creative Strategy For
FAQ
Frequently asked questions we get about our creative strategy/direction services
What is Creative Strategy & Direction?
Creative Strategy & Direction involves formulating a plan of action and guiding the creative process to ensure that a brand's communication and content align with its vision, objectives, and target audience.
How does a creative strategy benefit my brand or business?
A well-defined creative strategy ensures that your brand messaging is consistent, resonates with your target audience, and achieves the desired impact. It forms the foundation for all creative executions and ensures resources are used effectively.
What is the process of developing a creative strategy?
Our process begins with understanding your brand, objectives, and audience. We then conduct research, analyze insights, define core messaging, and create a comprehensive strategy, followed by guiding its execution.
How do you ensure the strategy aligns with our brand values and vision?
Our initial deep-dive sessions with clients focus on understanding your brand's ethos, values, and vision. This forms the core of the strategy, ensuring alignment at every step.
What kind of businesses or sectors do you work with?
We work with a diverse range of industries and sectors, from startups to established brands, spanning tech, healthcare, retail, arts, and more.
Do you assist in executing the creative strategy?
Yes, beyond just strategy formulation, we guide its execution, ensuring the creative output remains consistent with the strategic direction.
How does creative direction differ from strategy?
While strategy outlines the "what" and "why" – the plan and objectives – creative direction deals with the "how." It involves guiding the visual and tonal elements, ensuring they align with the strategy.
Can you work with our in-house creative team or other agencies?
Absolutely. We can collaborate with in-house teams or other partner agencies, providing direction and ensuring cohesive alignment with the strategy.
Ready to expand your brand?
We want to hear all about you and your ideas
Let's ChatSome of our other talents
Animation & Motion Design
A brand with motion graphics stands out from one without.
Animated Explainer Videos
Show the world a complicated concept in an easy to understand way.
Creative Concepting & Strategy
From developing the key messaging to drilling in storyboards, we got ya.
Commercial Video Production
You matter and so do your experiences. Let's tell everyone about them.
Emerging Media
Nothing says "Razzle & Dazzle" like Augmented Reality and holograms.
Social Media Video Content
A swirl of motion graphics, video, UGC, and product photography make for a deadly aesthetic.
Educational Content
Humans are visual creatures, so use animation and video production to teach and learn.
Logo Animation
Take your logo and make it move in a way that shouts your brand's persona.
- Animation & Motion Design, A brand with motion graphics stands out from one without.
- Animated Explainer Videos, Show the world a complicated concept in an easy to understand way.
- Creative Concepting & Strategy, From developing the key messaging to drilling in storyboards, we got ya.
- Commercial Video Production, You matter and so do your experiences. Let's tell everyone about them.
- Emerging Media, Nothing says "Razzle & Dazzle" like Augmented Reality and holograms.
- Social Media Video Content, A swirl of motion graphics, video, UGC, and product photography make for a deadly aesthetic.
- Educational Content, Humans are visual creatures, so use animation and video production to teach and learn.
- Logo Animation, Take your logo and make it move in a way that shouts your brand's persona.
Our Approach
Everything we do is goal-oriented, founded in research, and executed on with a clear vision.
Our method is to represent your brand in the most authentic and relatable way possible.
Our clients are with us every step of the way. Our job is not to tell you what to do, but to listen, consult, and execute.